CHRISTIAN LEIFELT
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Transformable conference identity

Unite is an annual conference for developers, artists, publishers and everyone else working with the multiplatform game development tool Unity.

Christian Leifelt was invited by the interaction design company
shiftcontrol to collaborate on the development of a highly dynamic conference identity that should work across advanced screenbased environments as well as on printed and physical medias.

The main elements of the identity is the logotype, a 3D polygon mesh figure that can change form, surface and behaviour and a system of variable layout grids and guidelines that allows a characteristic and dynamic orchestration of the 4 day flow of conference informations, screen presentations, live-video inputs, game demos, etc.

The project was developed for
Unity Technologies in close collaboration with shiftcontrol. The conference is held in San Francisco and runs from the 27. to the 30. October 2009.

More info will be added

Unite 09, conference identity, 2009

Field of work: Development of identity concept, logotype, concepts for behaviour and interplay with 3D figure, layout grid system, guidelines for use of typography, colours, graphic elements, photos and dynamic elements.

Screen: General conference information signage, Unity screen presentations, award show, etc.

Print/physical: T-shirts, id cards / leash, sketches for printed communication and signage.

See demo animation of the 3D figure with logotype.


The featured projects is a part of Christian Leifelt's production as an individual designer and artist, as employed or as a part of different collaborations and partnerships