Spor festival / Visual identity

Spor is a curated annual festival for contemporary music and soundart held in Aarhus, Denmark. The mission of Spor is to present national and international soundart and contemporary music of high quality to a Danish and international public.

The work on the visual identity for Spor started in 2006 with the development of the design for the Spor 2007 festival. It became the largest festival in Spor's history and made a broad mark for itself both internationally and in Denmark. As a result of this succes the design was further developed into a permanent visual identity solution.

In order to function as a platform for all activities of Spor - the visual identity was both an organisational level and a festival level that vary each year in proportion to the annual festival themes that comes up.

The purpose of the logo's missing spaces and changing compositions is to transform the festival name into series of abstract nonsense. By breaking down rationality and building up with new patterns of meaning - important characteristics of the festival and the art presented at the festival is revealed. The dynamic logosystem allows a wide range of variations of the logo including integration of the different titles, periods and locations for the annual festivals and more.

The project is developed in collaboration with the festival directors Anna Berit Asp Christensen and Anne Marqvardsen. The design for the 2007 festival was developed simultaneously with the scenography for the festival (van Gogh #7: Publikum) which was the contribution from the art group van Gogh.


CHRISTIAN LEIFELT INFERNO		PROJECTS > SPORFESTIVAL / VISUAL IDENTITY	VESTERBROGADE 112 C, 1. SAL DK - 1620 COPENHAGEN V PHONE: (+45) 24 42 83 66 CL@CHRISTIANLEIFELT.COM
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	Spor is a curated annual festival for contemporary music and soundart held in Aarhus, Denmark. The mission of Spor is to present national and international soundart and contemporary music of high quality to a Danish and international public. The work on the visual identity for Spor started in 2006 with the development of the design for the Spor 2007 festival. It became the largest festival in Spor's history and made a broad mark for itself both internationally and in Denmark. As a result of this succes the design was further developed into a permanent visual identity solution. In order to function as a platform for all activities of Spor - the visual identity was both an organisational level and a festival level that vary each year in proportion to the annual festival themes that comes up. The purpose of the logo's missing spaces and changing compositions is to transform the festival name into series of abstract nonsense. By breaking down rationality and building up with new patterns of meaning - important characteristics of the festival and the art presented at the festival is revealed. The dynamic logosystem allows a wide range of variations of the logo including integration of the different titles, periods and locations for the annual festivals and more. The project is developed in collaboration with the festival directors Anna Berit Asp Christensen and Anne Marqvardsen. The design for the 2007 festival was developed simultaneously with the scenography for the festival (van Gogh #7: Publikum) which was the contribution from the art group van Gogh.		Spor - festival for contemporary music and soundart: visual identity and design programme, 2006-08. Field of work: Development of identity concept, logo and logosystem, basic graphic elements, principles for use of typography, grids, colours, pictures, annual identity variation concepts, etc. Designprogramme / organisation level: Stationery and invoice (incl. Word templates), business cards, labels for envelopes, mailheader, a.o. Designprogramme / festival level: Website, posters, printed festival programmes / venue maps, digital newsletters, tickets, ads, outdoor banners, etc. See the designconcepts for the annual festivals: 2010: Exploded Music 2009: Public Disturbance 2008: The24HourExperiment 2007: Composing What?
		The featured projects is a part of Christian Leifelt's production as an individual designer and artist, as employed or as a part of different collaborations and partnerships