What is culture? - philosophical augmented reality concept as identity

Kulturværftet (The Culture yard) is the newly opened cultural center of Elsinore located in the old shipyard (rebuild by Aart Architects) near Kronborg and the new maritime museum.

In collaboration with shiftcontrol and Annette Lindahl, Christian Leifelt Studio has developed the visual identity for Kulturværftet. The client wanted a "courageous" and "dynamic" visual identity along with a comprehensive cross-disciplinary design program.

The solution challenges the concept "culture" by, tangibly, refracting it in front of the audience and leave the elements open for reassembling and redefinition. The significant provocation reflects the vision of an ambitious, inclusive and alive cultural center for knowledge, creativity, experience and education - and relates the visual elements of the identity to the building and its surroundings.

In order to make the refraction idea applicable and get the desired visual expression we developed custom software for on-screen and hi-res image manipulation and furthermore designed a refracted typography based on the font Flama.

The project is developed for Kulturværftet and the Municipality of Elsinore with the management and employees of Kulturværftet. The website is implemented by the IT-consultancy Kraftvaerk and the physical signage is developed by Aart Architects.

The project is featured in Arkitektur DK #3, 2011.