Christian Leifelt Design

Why is it blue?

The proces behind the development of a visual identity is as important as the final expression. One must question and investigate the reality of the given context in order to reveal, understand and conceptualise its unique potential, relevant characteristics and communicative possibilities on intention to create a unique, relevant and communicative solution.

By integrating these aspects into a single proces - all communicative choices, ideas and aestethic details of the final expression becomes significant and functional as part of an overall intention.


CHRISTIAN LEIFELT INFERNO	APPROACH >		VESTERBROGADE 112 C, 1. SAL DK - 1620 COPENHAGEN V PHONE: (+45) 24 42 83 66 CL@CHRISTIANLEIFELT.COM
APPROACH EXPERIENCE PROJECTS EXHIBITIONS PRESENTATIONS CONTACT LINKS	Why is it blue? The proces behind the development of a visual identity is as important as the final expression. One must question and investigate the reality of the given context in order to reveal, understand and conceptualise its unique potential, relevant characteristics and communicative possibilities on intention to create a unique, relevant and communicative solution. By integrating these aspects into a single proces - all communicative choices, ideas and aestethic details of the final expression becomes significant and functional as part of an overall intention.	Christian Leifelt Studio is specialised in development of visual identity and creative design- and communication concepts and meets new challenges with a curious, analytical and collaborative approach. The studio works on largescale multi-dimensional projects as well as small exclusive productions.
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